Hallmark TV

Apple TV+ is Apple's own content. This does not include the Hallmark channel which is obviously Hallmark channel content.

I think you do not understand the difference between Apple TV + and the Apple TV App. Please review each at www.apple.com/tv or maybe this will help:

Apple TV+ is $4.99 per month, everything else in the Apple TV app are additional charges. If you are unclear on what the difference is between Apple TV+ and what the Apple TV app is it's pretty simple.

• The Apple TV app is simply a single place to buy content, including Apple TV+ content, Showtime, CBS, and lots of other content. 
• Apple TV + is Apple's own proprietary content, currently it is a small library of content which is why it is inexpensive. The good news is the library is constantly growing and adding some pretty good content!

If you are still confused please visit www.apple.com/tv and look over Apple's TV offerings which include:

• Apple TV HD (hardware)
• Apple TV 4K (hardware)
• Apple TV app (as described above)
• Apple TV + (as described above)
• AirPlay
• Accessories

Your welcome. Personally I have Apple TV+ and love some of the content and don't love others, much like any other channel. If you haven't already you can get a free 1 week trial of it and try some of the programs. I have no idea what your tastes are like so I cannot recommend anything but give it a go.