getting amazon prime
why do i need a itune account to get my amazon prime on my spectrum cable
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You need an Apple ID account to use any Apple service, and to register any Apple device.
You need an Apple ID account to access the App Store and/or iTunes Store on the Apple TV box.
You will then be able to get the Prime Video app for the App Store.
How to create a new Apple ID - Apple Support
Manage your Apple ID (Edit your account information) - Apple
Apple ID - Official Apple Support
Change, add, or remove Apple ID payment methods - Apple Support