Most definitely a phishing scam.
I presume this message manifests as a pop-up or full-screen browser window. If so, simple close the browser window/tab; do not reply or interact with the message. If the message arrived by email, just delete the email; do not click any embedded links.
Now, let’s concentrate on what you can do to either prevent or reduce likelihood of recurrence…
Firstly, this is support page is recommended reading:
Recognize and avoid phishing messages, phony support calls, and other scams - Apple Support
Browser-based attacks can largely be mitigated by installing a good Content and Ad-blocking product. One of the very best and most respected within the Apple App Store - designed for iPad, iPhone and Mac - is 1Blocker for Safari.
https://apps.apple.com/gb/app/1blocker-for-safari/id1365531024
1Blocker is highly configurable - and crucially does not rely upon an external proxy-service of dubious provenance. All processing takes place on your device - and contrary to expectations, Safari will run faster and more efficiently.
Unwanted content is not simply filtered after download (a technique used by basic/inferior products), but instead undesirable embedded content blocked form download. A further benefit on metered services, such as cellular connections where you data may be capped or chargeable, this not only improves speed but also saves you money.
A further measure to improve protection is to use a security-focussed Recursive DNS Service in preference to automatic DNS settings. This can either be set on a per-device basis in Settings, or can be set-up on your home Router. I strongly recommend using one of the following services - for which IPv4 and IPv6 server addresses are listed:
Quad9 (recommended)
9.9.9.9
149.112.112.112
2620:fe::fe
2620:fe::9
OpenDNS
208.67.222.222
208.67.220.220
2620:0:ccc::2
2620:0:ccd::2
Cloudflare+APNIC
1.1.1.1
1.0.0.1
2606:4700:4700::1111
2606:4700:4700::1001
Use of the above DNS services will help to shield you from “known bad” websites and URLs - and when used alongside 1Blocker, or other Content Blocker provides defense in depth.
There are advanced techniques to further “harden” iOS/iPadOS, but these are perhaps beyond the immediate skills of novice users.
I hope this information and insight proves to be helpful.