trying to get out of a reboot
black screen with white apple logo. continually rebooting. have tried hard reset. Not working. trying everything before going to the restore step
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Try the steps in this article:
If your iPhone, iPad, or iPod touch won't turn on or is frozen - Apple Support
Specifically, you can try the update first, if that does not work you need to try the restore.
If that does not help your phone might need service:
Contact Apple for support and service - Apple Support
Good luck!