Free Apple TV? iPhone 12 Pro max

EE has “Smart Benefits” to choose from, for eligible plans. One of those benefits is Apple TV+.

How do I add and manage my Smart Benefits? - EE Help

How do I get Apple TV+ on EE - EE Help

Apple TV+ terms & conditions - EE Help (24 months limit)

What ad was that?

There are several promotions from several partners. I am not aware of a 24 months offer.

Then their offer is not for you. 🙃