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jononiess Author

Level 1

15 points

ATMOS promotion at Apple

Hi there - wondering how Apple is promoting Spatial Audio inside of Apple Music. More to the point - what advantages might the artist see for spending the additional money for ATMOS mixes? Is there anything Apple can point to that will help convince the artists to have ATMOS mixes done? For instance, will ATMOS music be prioritized vs stereo mixes in the Apple Music catalog? For ATMOS remixes that are then re-released in Apple Music, are they in any way prioritized in placement to the new music available each week? Or, is there any data about the popularity of ATMOS being streamed? How many ATMOS streams vs stereo streams? Etc etc....any data would help the cause. Thanks! J

Posted on Dec 12, 2021 1:29 PM

Top-ranking reply

Marco Klobas

Level 6

8,279 points

Posted on Dec 12, 2021 11:37 PM

This is mostly an end user forum. I doubt anyone here can answer to your questions, unless someone have a direct experience to share.

I can only provide this Apple's starting page about Dolby Atmos regarding Apple Music for Artists:

https://artists.apple.com/support/1126-learn-more-about-dolby-atmos

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ATMOS promotion at Apple

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