How can I set up my Mac to automatically open a program when a specific USB peripheral is connected?

Hi,

I have recently been using an Elgato Stream Deck as an accessory for my mac laptop to run various quick actions. The only requirement for this device to work once connected is for the stream deck application to run in the background.

It is easy to open and run the driver for the Stream Deck but I think it would be cool to have the driver application automatically start when I connect the stream deck.

So, my question is: Is it possible to set up an automation on my Mac to open a selected program when a specific USB peripheral is connected?

So far I have looked in Automator for a solution but have had no conclusion. I know that Automator can be used to launch applications but I'm not sure how to trigger that workflow automatically when a USB peripheral is connected.

If someone has a suggestion for how to achieve this please let me know. Thanks!