Apple gift card missing

Are you talking about physical Apple gift card?

If so see How to redeem your Apple Gift Card or App Store & iTunes gift card

How to redeem your Apple Gift Card or App Store & iTunes gift card – Apple Support (UK)

• In the United States, when you redeem a gift card to your Apple Account balance, the balance might appear in Apple Wallet.

(outside the US) When redeeming a gift card, the amount will be credited to your (1) Apple ID balance and (2) you need to set your Apple ID balance as your default payment.

1.

See -> Check your Apple ID balance

Check your Apple ID balance – Apple Support (UK)

(2)

Change, add or remove Apple ID payment methods

Change, add or remove Apple ID payment methods – Apple Support (UK)

Then you can check ⤵️

Check your gift card balance

Check your gift card balance - Apple Support

Check your Apple ID balance

Check your Apple ID balance – Apple Support (UK)

• If you have add funds to your Apple ID balance, it would take about 1 to 3 business days.

Check again after a few days.

• If you're still unable to update your payment method, Contact Apple Support.

See ⤵️

If you can't redeem your Apple Gift Card or App Store & iTunes Gift Card

If you can't redeem your Apple Gift Card or App Store & iTunes Gift Card - Apple Support

You can't redeem Apple Gift Cards or App Store & iTunes Gift Cards outside the country or region of purchase. For example, if you bought an App Store & iTunes Gift Card in France, you can't redeem it in the App Store in the United States.

About Gift Card Scams

About Gift Card Scams - Official Apple Support