Unboxing Apple TV - was I supposed to remove this?

I got my ATV a few weeks ago and just now getting around to setting it up. The first thing I noticed was a sticker on the bottom - I think it was the bottom - with a little tab and an arrow directing me to peel it off.

But when I did that, I noticed there was another sticker sandwiched between that and the device, which also came off. Here is a photo of both sides of the "peel me off" sticker:

The fact that the text is inverted strongly suggests that it was supposed to remain affixed to the device and not be pulled away. What is this? Can I throw it away? Does it contain any important information?