BritBox in AppleTV
How can I get BritBox to show up as subscribed station in the Apple TV application?
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On what device do you have the Apple TV app?
If your edition of the Apple TV app has in-app Channels, then BritBox may be among them in certain countries. This channel is available to users that have started their subscription for this in the Apple TV app.
If you started the BritBox subscription outside the Apple TV app, then you will instead need to use the separate content provider app.
Subscribe to Apple TV channels in the Apple TV app - Apple Support