Apple TV Location for Hulu Live

A few days ago, Hulu Live stopped working on my AppleTV, after working fine for well over a year. I spent 2 hours on the phone with Hulu where they stepped me through a bunch of tests, finally telling me that my latency is too high- telling me to take the issue up with my internet service provider. This isn't the actual problem, but its a clue.


I ran the Ookla speedtest app on the AppleTV. I have AT&T fiber, so I'm getting great up/down speeds- but I am getting ping times of 60-70ms, which seems very long especially for a wired connection. In comparison, my iPhone on a wifi connection (but same network) has an 8ms ping time. Something is going on here, so I dug in. That's when I realized that Ookla is picking a "closest server" that is on the other side of the country. I'm in California, and it's picking a server in Roanoke, VA that it claims to be "4 miles away".


Roanoke isn't random though- my daughter lives there and I set up her AppleTV there. The device is on my AppleID and I have even purchased Apple stuff that was shipped to me there, I guess about 6 months ago. So clearly what is happening, is Apple thinks I am in Roanoke, VA and it's reporting this information to the Hulu app, and Hulu isn't letting me access my live content because my Live account is set up for my local stations in California.


But here's the mystery. I don't know where AppleTV is getting this address from. The only address I can find associated with my AppleID is my shipping address in CA. I don't see any other address setting. I also don't know why Hulu is just doing this now- my daughter isn't in Virginia (she's here for the holiday, so that AppleTV is not in use) and the Hulu account has been working fine up until now.


I've tried everything I can think of but every time I go back into the Ookla app on the AppleTV it is still telling me the Roanoke speedtest server is 4 miles away- and Hulu still thinks I'm trying to access Live TV from another location.


Any suggestions?

Apple TV 4K, tvOS 16

Posted on Jan 7, 2023 5:45 PM

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Posted on Jan 9, 2023 11:39 AM

Final update to close this issue out. After deleting the VA address in HomeKit and doing a factory reset of my AppleTV, I then tried re-setting my home in Hulu. Hulu only allows you to do this a few times per year, and this used up my last home change. At this point, Hulu Live started working (it wasn't working at all before) but it was showing me local stations from Virginia.


So I called Hulu and they were able to quickly do a manual override of my location to the SF Bay Area. So Hulu and Ookla still think I'm in Virginia, but my actual problem is resolved. Perhaps the incorrect information will eventually be cleared wherever it's being cached, or maybe it will be there forever lol. Either way, I've got Hulu working fine on my AppleTV for now.


One other anecdote: I installed several other apps that use location (such as weather apps), just curious to see if I could find another app that would incorrectly identify my location. All of the apps I tried correctly identified my location- it seems they all use GeoIP rather than ATV Location Services.

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Jan 9, 2023 11:39 AM in response to E_r_i_c

Final update to close this issue out. After deleting the VA address in HomeKit and doing a factory reset of my AppleTV, I then tried re-setting my home in Hulu. Hulu only allows you to do this a few times per year, and this used up my last home change. At this point, Hulu Live started working (it wasn't working at all before) but it was showing me local stations from Virginia.


So I called Hulu and they were able to quickly do a manual override of my location to the SF Bay Area. So Hulu and Ookla still think I'm in Virginia, but my actual problem is resolved. Perhaps the incorrect information will eventually be cleared wherever it's being cached, or maybe it will be there forever lol. Either way, I've got Hulu working fine on my AppleTV for now.


One other anecdote: I installed several other apps that use location (such as weather apps), just curious to see if I could find another app that would incorrectly identify my location. All of the apps I tried correctly identified my location- it seems they all use GeoIP rather than ATV Location Services.

Jan 8, 2023 4:45 PM in response to Urquhart1244

Thanks I'll try that if I don't work it out today. Ive spent most of today troubleshooting this. It turns out I did have the Virginia address in one place: HomeKit (I had both VA and CA as separate homes). Clearly Ookla (and, I presume, Hulu) were getting this info aggregated from the Apple TV and for some reason used the VA address (maybe it is first in the list). I've deleted this home in HomeKit, then went to the Ookla speedtest site. They actually have some troubleshooting steps to follow when your location info is incorrect. They use a GeoIP service called Maxmind. Maxmind, however, has the correct geo location for my IP. But I created an account on Ookla Speedtest, and right there on my account screen under "Connecting From" it says Virginia. My working theory is that the AppleTV/HomeKit info has been aggregated into a database being used by Hulu and Ookla. Since I've deleted the HomeKit info, perhaps I just need to wait for the update to be propagated. Or perhaps it will stay there for a long time, not sure. In the meantime, I couldn't watch today's 49ers game on Hulu Live! Anyway, that's way more info than you wanted I'm sure.


There's probably some issues buried in this, mostly unrelated to my problem. I had privacy settings on all my apple stuff set restrictively, but clearly they have shared this info with (at a minimum) Ookla and Hulu. Perhaps there's nothing personally identifiable there (and I'm not really militant about this anyway). But on top of that, it seems that Hulu (and Ookla) see AppleTV location information as more reliable than IP geo-locating. But it seems they haven't worked out all the use cases (a use case where a customer has more than one home in different areas).


Last tidbit from my testing (probably boring you by now) I did a factory reset on my AppleTV. The first thing I did was turn off location sharing, then installed & ran Ookla Speedtest. It still thinks I'm in Virginia, so clearly this info has been cached or aggregated in a database. I'm hoping that that will clear itself out, and that Hulu will allow me an additional home-change and will be able to properly set my home location to the Bay Area. I'm calling them next.

Jan 7, 2023 6:25 PM in response to E_r_i_c

As far as I know, Hulu + Live subscribers get to set one ‘home’ location per subscription. It is an account property, not a device or app setting. The default is from the initial setup on a fixed home device (such as an Apple TV box).

Verify that your daughter isn’t using your Hulu + Live subscription. It doesn’t have to do with your Apple ID (although you shouldn’t share that either), as Hulu + Live is always on a separate Hulu account.


About Hulu’s Home Location - Cordcutting.com

Jan 7, 2023 9:08 PM in response to Urquhart1244

Thanks for the response. I’ve verified on my laptop that my home location is correct and recognized by Hulu. But Hulu on the AppleTV thinks it’s somewhere else. Perhaps it’s a coincidence, but I don’t think it is- but the Ookla app running on the AppleTV also thinks it is running in Roanoke. I never used the Ookla app in VA- I just downloaded it today. Yet it thinks I’m 4 miles from a server in Roanoke.the logical deduction is that the AppleTV has a location API the apps are using, and it has been confused by my using it in both places. But I’ve searched and can’t find any account setting that has the VA address.

Jan 7, 2023 10:19 PM in response to Urquhart1244

The issue with this theory is- what are the chances that the public IP allocated to my home in California just happens to be erroneously geo-associated with the small town in Virginia where my daughter lives? I tried several IP lookup services on my public IP and they all report correctly as California. Furthermore, running Hulu on my laptop is correctly identifying my location. The only logical explanation is that at some point when I was in Virginia, apple stored my address there and is now reporting this to the Hulu app (and Ookla app). The question is how can I tell Apple to forget that address?

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Apple TV Location for Hulu Live

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