Apple Watch keeps asking me to reset after I reset both times

First force restart the Watch

i.e. press and hold both the side button and Digital Crown for at least 10 seconds, then release both buttons when you see the Apple logo.

Then, although it may seem irrelevant, Force Restart the paired iphone   Force restart iPhone – Apple Support (UK)

If it is still misbehaving...

 Unpair and erase your Apple Watch

and then

Set up your Apple Watch

 If no better you may want to unpair then set up without restoring the backup.

You may also want to make sure the software on the watch and iphone  are up to date.

Update your Apple Watch - Apple Support

Update your iPhone or iPad - Apple Support

 If you've completed that troubleshooting or if you cannot do any of the above and the issue is still not resolved, Contact Support.

Click here > Contact - Official Apple Support

or phone numbers 

Click here > Contact Apple for support and service - Apple Support