Won't play apple tv app fire stick

Apple+ Shows won't play. Only the pilot episodes of shows. Nothing else. I have an active Apple+ Subscription 7-day trial, for now. What gives?

Fire Stick is up to date. I've restarted. Re-installed. Cleared data. Cleared cache. All. Of. The. Things.

Worked fine last night for a few episodes of Ted Lasso. Today? Nada.

This makes me just wanna cancel before the 7 days are up.