hide other streaming apps

There is no specific way to filter them before hand. The Tv App will show any available options for watching the selected movie.

Movies that can be watched directly in the TV App without another app subscription will have a price for Buy or Rent (lend) along with the other app options like Paramount+.

You can find more options for watching each entry if you scroll down to the "How to Watch Section" for the specific movie.

You can also scroll down to the "Limited Time Prices" section, the "Browse by Price" section, or the Top Rentals section for movies available directly in the TV App even if they may also have other options available to watch them.

Not all movies will have a Rent (Lend) at all times.

As I said, you can find movies available for Rent (lend) by looking in the specific sections:

You can offer Apple feedback directly. If enough people do, they may be compelled to add it in.

click here ➜ Feedback - Apple TV App - Apple