Frederick Karayan wrote:
I am a little disappointed to read some of the swipes being taken at Howard Oakley.
What swipes? I said he's a social media influencer. I'll ask again, by what criteria is he not?
Howard and Etresoft are both authors of successful and very useful MacOS utilities.
You came here asking specific questions about specific words, and now you are throwing them around with reckless abandon. What is an "author"? Someone who writes books? What books has Oakley written? There's a reason we make distinctions between "authors" and "bloggers". Other than a few academic papers, I've written no books and no blogs, so I'm neither. Years ago, I was a software engineer, but that term is regulated in Canada. I'm now downgraded to software developer. I'm fine with that. Small price to pay for free healthcare. My US satellites are still in orbit and still working, after all.
What is "successful"? Oakley doesn't charge any money for apps, so money's no metric there. But lots of people run them and they seem to believe what the apps tell them. By social media standards, that's definitely success. Lots of people run EtreCheck, but I'm not sure if they understand what it says or believe it. In the economic wasteland that is Mac apps, EtreCheck has been a success. But in material terms, it doesn't generate a livable wage.
What is "useful"? I don't know. I can tell you that it's subjective. These social media influencer apps generate confusion and misinformation here in the forums. I wouldn't call that useful. But I won't deny they are useful engines of influence. Jury's still out on EtreCheck. It's been useful for attracting stalkers and other malicious people. Great fun, they are.
I also don't understand the use of the term "social media influence" as a pejorative.
You are the only one using it as a pejorative term. I believe I've pretty well defended my use of the "social media influencer" label. He's only one of several such social media influencers in the Apple internet world. But with any social media influencer, it is a good idea to be critical. They may be able to tell you about things you didn't already know about. That can be useful. But they may also tell you things that aren't true. How can you tell the difference? This applies to anything you see on the Internet, on TV, or in print. In that broader field of information, social media influencers do far less harm than reporters or journalists. They're the best of the worst. Is that pejorative?