how long does it take a nee apple watch to turn on
I just got the 8 series and it was dead on arrival. How long does it take to come on?
Question marked as
Less than a minute
Put it on charge for 2 hours first.
The article If your Apple Watch won't charge or it won't turn on - Apple Support including the advice to Force Restart near the end of the article is the best resource for this situation. If you've completed that troubleshooting and the issue is still not resolved, use the link in the article to Contact Support. Or Genius Bar Reservation and Apple Support Options - Apple
(Note that recent Watches without plastic protective packaging do not usually have film over the watch back or charging puck).