How to enable face id
How to Enable Face ID if it says it’s disabled?
iPhone XS Max, iOS 16
How to Enable Face ID if it says it’s disabled?
iPhone XS Max, iOS 16
This is generally a hardware issue. If the unit's on an OS version older than 16.5, you might be able to fix it by updating it from a computer or the Software Update function in Settings; otherwise, contact Apple Support.
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If you followed all of the advice in the Related Article Link at the top of this page and nothing worked, then you do what is step #3, which is detailed here:
How to enable face id