Legitimate email

I do not recognize this email or domain and I'm not sure why Apple would be emailing you from a ses.amregistration.com domain. Please refer to Recognize and avoid phishing messages, phony support calls, and other scams - Apple Support.

I'd highly recommend not clicking on any links or attachments from an unknown sender. I'm also seeing nothing online about this email address leading me to believe it's a scam.

from their site:

We are not affiliated, partnered with, or endorsed by Apple® in any way.

We are a third party that is registered with the Apple® Developer

Program and provide the service of registering and maintaining business

listings on Apple® Maps, and Siri®. Apple and Siri are trademarks of

Apple Inc., registered in the U.S. and other countries.

Entirely possible. As you say, we can't know where it really may go by being able to check the link's URL. And an unexpected email for a site you've never heard of before is always subject to scrutiny.

I knew Apple Mac Maps existed, so at least in that respect, the site isn't a scam.

I agree with pjswiz’s good advice. It’s sounds like a scam. If you want, you can forward that email to Apple at this address:

reportphishing@apple.com

Not a scam, though I would still have to wonder why you received an invitation out of the blue.

https://amregistration.com/

It's a business to business site. Sort of like LinkedIn.

Good to know. Thanks, Kurt!

It could still be spoofed. It's impossible to know without seeing the physical email and the email headers. I would always lean towards spam especially if they were not expecting the email.

I think it is a real service but to register your business is free to do. You don’t need to pay someone to register your business to be used by Siri.