Why am I being charged for a gift card?

This makes no sense. I was very confused by the charges I am seeing on my credit statement, and I think the website presentation of the summary of charges is very misleading. I am being charged an extra 150 on top of the summary of charges statement. On the ordering page, it looks very much like you are getting a student discount AND a bonus gift card. If there was an option to remove the gift card, I didn't see it. So the deal is really not what it seems. If paying for the gift card is required for receiving the 150 off, then you are paying full price for the item, and then getting a 150 gift card credit to buy apple products. You are not getting 150 cash off of the item. It's very deceptive and frankly leaves a bad taste hanging over my purchase of a new apple product.