AppleTV prompting me to buy on Amazon when I own through iTunes

I’m attempting to watch a tv show I own, and I can navigate to it through the Library section so I know it’s there, but under the Watch Now section it is prompting me to purchase the show on Amazon Prime. Why can’t I watch programs I already own through your own store?


Normally I like the pause between shows so I can get up and do the little things one needs to do as a human mammal, but this is a show I’ve seen a dozen times and wouldn’t be bothered by auto play, so it’s a little wild that once I finally want it, it isn’t working

Apple TV 4K

Posted on Aug 15, 2023 2:59 PM

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3 replies

Aug 16, 2023 12:30 PM in response to Daxlet

Hi Daxlet,


You can see an overview of how to access and view content on Apple TV here:


If you have further questions over recommendations from the TV app or versions of content you own vs versions you do not being presented from and center, we'd recommend reaching out to Apple Support for assistance.


Take care.

Aug 19, 2023 5:07 PM in response to DerekM87

Hi there, perhaps you didn’t read my question as your response doesn’t address any facet of it. I want to know why the AppleTV app is shifting from a show I own because I purchased it in iTunes to encouraging me to buy it and watch it through Amazon Prime. I want to continue watching the show I own within your native environment, but it simply not allowing me to

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AppleTV prompting me to buy on Amazon when I own through iTunes

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