swipe watch to change face on iOS 17
Since updating to iOS 10 I can no longer swipe to change face
Apple Watch Series 4, watchOS 10
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On WatchOS 10, you now touch & hold the face to facilitate swiping over to other faces. Then tap the one you wish to use.
Choose a different watch face
Touch and hold the watch face, swipe to the one you want, then tap it.
Customize the watch face - Apple Support