Download iCloud Photos as a JPEG (or original format) rather than a ZIP file on a PC.
I'm using the latest Firefox browser and icloud.com on my PC. It seems that something has changed recently, resulting in my getting even single photos downloaded as .zip files. The older solutions posted here did not work for me but I did find the place to control it. You can select your photos at iCloud.com, then click on the three dots in a circle to the right of the download and trash can icons. Then click on more download options line. You will get a box with choices for several formats to download the photo(s). Click on the download icon to the right of you choice and it will download as you requested. I don't know if the choice can be made permanent of not, but at least I don't have to fool with zip if I don't want to.
Windows, Windows 10