Can i buy applecare for a new iPhone 12 Pro in 2024?

If the phone was truly new when it was purchased from Apple or an authorized Apple dealer, you have (or had) 60 days from that date to add AppleCare+

Chances are, the phone was purchased much longer than 60 days ago.

Contact Apple Support if you want further clarification on this.

Support

Someone or some company purchased the phone that you won.

You have (or had) 60 days from that purchase date to buy AppleCare+

You have 60 days, from the date of purchase, to buy an AppleCare+ Protection Plan.

Regards

Giulio