How do artist get their album and album cover shown at the very top of the Apple music page?

How do artist get their album and album cover shown at the very top of the Apple music page?

Please see screenshot. I'm referring to the widescreen versions of artworks that slowly flash across the screen from right to left at the top.

Do you need to be a high profile artist or just need to pay for this option?

[Re-Titled by Moderator]