Received a mail for changing Apple ID password. Is it phishing?

Received this email today from no_reply@apple.email.com. It appears to be legitimate with links to change password and also a link the the Apple Security info page. It was only after clicking on the change password that a suspicious thought entered my head, since NOT clicking on links in emails is so much a part of our lives now. I dug around a little and found other similar instances of variations on the same basic theme in the email below. Always with a different product as the download. I checked and no one is signed in to anything out of the ordinary using my ID.

My question is: what would be the point of this? Phishing?

Dear Steven,

Your Apple ID was just used to download QuickBooks Workforce on a computer or device

that has not previously been used. You may also be receiving this email

if you reset your password since your last purchase.

If you initiated this download, you

can disregard this email. It was only sent to alert you in case you did

not initiate the download yourself.

If you did not initiate this download, we recommend that you go to iforgot.apple.com to change your password, then see Apple ID: Security and your Apple ID for further assistance.

Regards,

Apple

[Re-Titled by Moderator]