Error Installing Microsoft 365 Personal

I am trying to install Microsoft 365 Personal in a new Mac computer, I bought the Microsoft 365 Personal physically in Apple when buying the computer. I am following the instructions on the package and putting in the correct key. Can someone help? Error below. Thanks for your time.

Sorry, we don't recognize the product key you entered. Please check that you typed it correctly.

If the product key you entered is correct, you may need to enter it on a different site. See other product types below:

Office 2010

Office for Mac 2011

Office 365 Business Premium

Windows or Xbox

Microsoft or Xbox gift card or code

Error Code:

TokenNotFound

Correlation Id:

5144866e-acc2-44d0-95ab-8735af3bb787

Timestamp:

2024-04-11T18:34:08.988Z