If this is a Retina model laptop and you installed an NVMe based SSD, then you need to boot into macOS 10.13+ in order to physically see the NVMe SSD (assuming the laptop previously had macOS 10.13+ installed at some point in the past so that the system firmware had already been updated to work with an NVMe based SSD). The version of Disk Utility in your picture pre-dates macOS 10.13.
If you used an M.2 SSD, then things are even more complicated since the SSD adapter used can play an important part. The only SSD adapter which is recommended as being most reliable & compatible is from Sintech.
This is why people need to post exact details about the computer & any replaced parts & connected items. The exact model of the laptop can be found by clicking the Apple menu & selecting "About This Mac", but if the Mac is not booting, then you can get the exact model by entering the system serial number on the check coverage page here:
Check Your Service and Support Coverage - Apple Support
Knowing the exact make & model of the SSD and any adapters used is also extremely important. Not all SSDs are compatible with all devices.
Plus knowing the exact version of macOS which the installer will install is also important. I just happen to be aware of how Disk Utility differs for macOS 10.13+, but that is very easy to overlook. Not all contributors are as aware....even if they are aware, it is easy to overlook that small detail.