How can I turn off conversations mode in iCloud mail?

I know that the answer is 'I can't'. People have been complaining about it for years, but since it doesn't seem to have been raised for 12 months or so, i thought I'd bring it up again. I like to view my emails in chronological order, and I know that goes for an aweful lot of people out there. Moving between an iPhone (where I can disable conversations) and iCloud mail in a browser (where I can't) is just about impossible when you have two different views going on. If people are replying to emails, then the thread is already in the email anyway, so it's redundant. Plus, if I want to save it, I only want to move the last email (with all the previous exchanges in) and not the whole 'conversation'. Apple, you just need to accept that the world isn't all Apple and never will be. You've never been great at developing software outside of the Apple bubble (look at iTunes on a PC), but ironically, it pushes me away, not draws me in and I'm still using other interfaces, such as Outlook. Even people who are 'all Apple' will sometimes have to access their email via a web browser. Please, do the basics well and give the iCloud web interface the options it needs to be set up and configured exactly the same as on an iPhone. Make it usable.