How do I download? Where is iOS 17 on my iPad 10 generation

Your iPad10 is capable of update to iPadOS 18.1.1. If your iPad is not already running iPadOS 17.x (perhaps because it is still running iPadOS 16.x) your only available update option will be to update directly to the most recent supported version of iPadOS - this being iPadOS 18.1.1.

If your iPad is capable of update to a more recent version of iOS/iPadOS than is currently installed, these support pages outline both the available methods by which the update can be performed - and troubleshooting should you experience difficulties:

Update your iPhone, iPad or iPod touch – Apple Support

If you can't update or restore your iPhone, iPad or iPod touch – Apple Support

If your iPhone, iPad or iPod touch won’t update - Apple Support

iOS update and restore errors – Apple Support

Be aware that while an iPad may be capable of update, in some circumstances you may need to use a computer to perform the update*. To do so, you will need access to either a Windows PC (with iTunes for Windows installed - or the more recent Apple Devices App) or a Mac (with iTunes or Finder - as appropriate for the installed version of MacOS). Ensure that your installed version of iTunes has been updated to the most recent version; the essential device drivers are included.

Download and use iTunes for Windows – Apple Support

Update to the latest version of iTunes – Apple Support

Update software on iPhone, iPad or iPod touch in iTunes on PC - Apple Support

Update your iPhone, iPad, or iPod touch with the Finder - Apple Support

Apple Devices App (Windows PC):

https://apps.microsoft.com/detail/9np83lwlpz9k?hl=en-ms&gl=MS

(*) If you don’t have access to a suitable computer of your own, that of a helpful friend or family member will suffice. Alternatively, the technicians at the Genius Bar of your local Apple Store or Apple Authorised Service Provider (AASP) will be delighted to assist.

Genius Bar Reservation and Apple Support Options - Apple

If you have a beta profile installed, ensure this has been removed from your iPad - as, otherwise, installation of production software updates may be inhibited. This support page provides the necessary information to remove the beta from your iPad:

How to uninstall iOS beta software - Apple Support

You should note that for your iPad to install an available update, its battery must be charged to at least 50% capacity - and/or be connected to its Power Adapter. Similarly, the iPad can only be updated over a standard WiFi connection - or be updated by a PC or Mac using iTunes or Finder - over a USB connection.

When you head over to Settings, then General, then Software Update, do you see any updates available? You should see iPadOS 18 as that is the newest version, but if you look at the bottom, there will be a option for iPadOS 17.7.2 (unless your iPad is already on iPadOS 18).