I just reset my apple TV 4th gen, and my remote (Siri remote, white ring around menu button) will not let me continue setup. I tried to pair the remote but i am now stuck on a screen that says “hold < or menu and + to pair“, which did not work.
Not sure if i need a new siri remote, or my apple tv is just bricked.
Is the status light on the front of the box glowing continuously? It should. Off means unpowered; blinking/flashing means a system failure in not being able to start up properly.
Holding down Menu + Volume Up for a few seconds is indeed the pairing procedure. Reconnect the Apple TV remote - Apple Support
Try charging the remote battery, if that has been a while. Charge the Apple TV remote - Apple Support. The black Siri Remote needs a Lightning-to-USB cable for that.
Also, iTunes, nor apple devices, on windows does not detect the apple tv. So any troubleshooting tips that require that, wont work.
Connecting the box to a computer through USB-C requires a generic USB cable that supports data transfer (not a charging-only cable, nor a bespoke cable that is for use with a specific device).
Also, the unit needs to be self-powered at the specified moment (step 4, not earlier).
Restore your Apple TV - Apple Support
Other devices won’t detect it until after it has been set up again. A reset device wouldn’t be registered/activated, nor have correct network settings yet.