Have To Connect Other Streaming Apps To Apple To Watch Movie

I wanted to watch Conclave which oddly seemed to be a free movie. I hit play and was prompted by Apple without explanation asking if I wanted to add my Peacock, Hulu and my other streaming apps to Apple so they have access to what I watch. I tapped Not Now and without explanation not allowed to access movie on Apple TV. Can someone tell me why Apple needs access to all my streaming apps to watch a movie that is only on one (after 3 attempts I checked all of them to see if it was on any of those apps)? And why couldn't Apple say I could not watch the movie through Apple TV without connecting Peacock to that account?