How do I deal with suspicious virus-checking ads while gaming on my iPhone?

Scam

See >>> Recognize and avoid phishing messages, phony support calls, and other scams - Apple Support

Do not respond to, or engage with, the message. Certainly do not, under any circumstances, attempt to contact anyone using the contact details that may have been provided within the message.

Most scam alerts are designed to scare the unwary into giving away sensitive information - or to fool you into doing something that you shouldn’t - usually to defraud you financially.

Providing that your iPad has been kept up-to-date with system software updates, you should not be overly concerned for your iPad being directly compromised by malware. Due to the system architecture of iOS/iPadOS, unless jailbroken, your iPad is not susceptible to traditional malware infection per-se. However, as with all computer systems, there are still vulnerabilities and exploits to which you remain vulnerable.

For older devices, no longer benefiting from regular security updates, the risk of an unpatched vulnerability being exploited increases. Regardless of the installed version of iPadOS, there are useful mitigations that can be used to significantly reduce your exposure to risk.

Threat Mitigation

Other than malicious websites that will attempt to capture information that you willingly enter, the majority of threats to which you will be invariably exposed will surface via web pages or embedded links within email or other messaging platforms. Browser-based attacks can be largely and successfully mitigated by installing a good Content and Ad-blocking product. One of the most respected within the Apple App Store - designed for iPad, iPhone and Mac - is 1Blocker for Safari.

https://apps.apple.com/gb/app/1blocker-for-safari/id1365531024

1Blocker is highly configurable - and crucially does not rely upon an external proxy-service of dubious provenance, often utilised by so-called AntiVirus products intended for iOS/iPadOS. Instead, all processing by 1Blocker takes place on your device - and contrary to expectations, Safari will run faster and more efficiently.

Unwanted content is not simply filtered after download (a technique used by basic/inferior products), but instead undesirable embedded content is blocked from download. The 1Blocker product has also recently introduced its new “Firewall” functions - that are explicitly designed to block “trackers”. Being implemented at the network-layer, this additional protection works across all Apps. Recent updates to 1Blocker has introduced additional network extensions, extending protection to other Apps.

A further to improve protection from exploits is to use a security focussed DNS Service in preference to automatic DNS settings. This can either be set on a per-device basis in Settings, or can be set-up on your home Router - and in so doing extends the benefit of this specific protection to other devices on your local network. I suggest using one of the following DNS services - for which IPv4 and IPv6 server addresses are listed:

Quad9 (recommended)

9.9.9.9

149.112.112.112

2620:fe::fe

2620:fe::9

OpenDNS

208.67.222.222

208.67.220.220

2620:119:35::35

2620:119:53::53

Cloudflare

1.1.1.1

1.0.0.1

2606:4700:4700::1111

2606:4700:4700::1001

Security focused DNS providers intentionally "sink hole" known bad or malicious websites and resources - this providing an additional layer of protection beyond that provided by your device and its Operating System. These DNS services will, when used alongside 1Blocker or other reputable Content Blocker, provide defence in depth.

Ignore them, they are ads designed to scare you into buying useless software.

Whatever game you are playing is delivering the ads to you.

Your options are stop playing the game, see if there is a paid ad free version.

The developer of the game is paid to show you that fake ad. How you respond is up to you:

• Quit playing the game
• Pay the developer if there is an option to remove the ad
• Ignore them
• Contact the developer and let them know how you feel about those ads. This is not likely to have much impact, but may make you feel better. The developer will obviously side with someone that is paying them over a user who is not.