I need to log in to Apple TV+ every single time I want to use it on any device

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I need to log in to Apple TV+ every single time I want to use it on any device

I recently signed up for AppleTV+ and every single time I want to use it, on any device, I have to login each time. It doesn't matter if I watch in a web browser, the windows app, mobile app etc, I have to enter my email and password each time. The strange thing is, AppleTV+ says that I'm signed in when I open a browser or app, but I can't do anything until I sign in again. It's really quite frustrating and I haven't been able to figure out why this is required.

[Re-Titled by Moderator]

Original Title: Why do I have to login every time?

Windows, Windows 11 (26100)

Posted on Jun 18, 2025 7:23 PM

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Answer 1

Urquhart1244

Level 10

148,478 points

Jun 21, 2025 7:37 AM in response to buckeyestargazer

For browser access on a computer, verify that you allow the site to store website data (cookies) locally. Not accepting or deleting cookies would result in forgetting the sign-in credentials.

This works for me between sessions in Firefox and Chrome, the browsers that Apple recommends.

The (non-webbrowser) Apple TV app on each device is supposed to remember your sign in credentials, between quitting the app and launching later — unless you sign out, reset, or reinstall the app.

For persistent issues with this, please consider contacting an expert from the Apple Support staff for further assistance. Contact Apple for support and service (phone numbers) or start your support request online (chat/email/callback).

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I need to log in to Apple TV+ every single time I want to use it on any device

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