Why did AppleTV increase by almost 30% per month?

I was just notified that the monthly Apple TV price was increasing from $9.99 to $12.99, a 30% increase! That's excessive. Why was a 30% price increase needed?

Apple TV 4K (3rd generation)

Posted on Sep 15, 2025 3:26 PM

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18 replies

Sep 15, 2025 4:05 PM in response to DoubleD916

Every streaming service on the planet is increasing prices. Netflix went up, others as well. You have a decision to make. If you don’t see the value in the new price then cancel your subscription. Apple can charge whatever they want for their services. Its up to you to decided if it’s worth it.


You might to look into Apple One in which you can combine your various Apple subscriptions in to a bundle at a reduced monthly price.


Apple One - Apple


By the way Apple won big at the Emmys last night with premium content and award winning shows.


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Why did AppleTV increase by almost 30% per month?

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