Suspicious Apple ID activity and pending transaction on iPhone

This was text to me on my iPhone!

[Account Hold: Verify Activity]

Your Apple ID has been involved in activity outside of your normal pattern. A pending Apple Pay request for $399.48 at the Apple Store จC Orlando, FL was logged, together with multiple failed sign-in attempts and efforts to activate Apple Pay on unknown devices. To protect you, these events were stopped and the transaction has been placed under hold until you confirm.

If you recognize this activity, nothing further is required กช the charge will continue within 24 hours. If not, please reach Apple Support immediately at (805) 510-**** to secure your account against misuse.

Apple Support: 1-805-510-****

Billing Help: getsupport.apple.com/

Acting quickly ensures your Apple ID and payment methods remain fully protected.

Stay safe,

Apple Support

[Edited by Moderator]

Original Title: Is this Fraud?