ITVX premium purchased through Apple works only on iPad

I’ve recently signed up to the premium service for ITVX via the app. When I log into the app via my smart tv it’s does provided me with the benefits expected. after accessing the service the safari browser I find the same problem. I can only get the full service when i access via the app on my iPad. From what I gather this is related to my purchase via Apple and not anything else. Can I direction on how to access the full services I’ve paid for. I’m logging into the various access points using the same account.

Posted on Dec 3, 2025 2:14 PM

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Question marked as Top-ranking reply

Posted on Dec 4, 2025 9:37 AM

david_nichol wrote:

Many thanks for replying Jonathan. I’ve since contacted ITVX who cannot see my account having the premium level added. I did this last weekend and would have expected this to be showing now, it is on the App on my iPad. They have said that this is not an issue for them and for me to take it up with Apple. I don’t appreciate being stuck in the middle here. In my mind the best solution is for Apple to refund me my subscription and then I can subscribed directly with ITVX on their website. Is this something you can arrange for me?


First, perhaps understand the Apple Support Community is a user-to-user technical forum. Contributors here are all end-users, just like you. Other than the site Moderators, Apple neither monitor nor participate here.


Be aware that App subscriptions purchased as an in-App purchase do not, necessarily, provide access to the service via other potential access methods - such as a SmartTV's equivalent App or via a web browser. By contrast, App subscriptions purchased externally to Apple's App Store (usually via the Service Provider's own website) that require you to create an account with the Service Provider (in this instance ITVX) - will be accessible from an associated App. Given your description, I believe that this is the pitfall that you may have encountered.


If this is indeed the case, your only recourse is cancel the in-App subscription - for Apps and associated subscriptions purchased via Apple, this being achievable via your iPad's subscription settings:

Settings > [Your Name / Apple Account] > Subscriptions > [Active] - tap the subscription to see available options


If you have purchased a subscription, when cancelled, the subscription and charging will terminate at the end of the current billing period - which, if monthly, will limit your exposure to further charging. Additional guidance can be found here:


To provide platform-independent access to the ITVX (or other service) subscription, sign-up directly via the Service Provider. You will need to create an account - with the Provider - which you will use with the various access methods (iPad or iPhone App, SmartTV App etc.) to access your subscribed services.


If you need to both cancel and seek refund for an erroneous in-App Service Subscription, you will need to seek assistance directly from Apple. You can contact the Support Team using the Support link at top-right or bottom-left of this page. Alternatively, you can initiate and manage your support cases from Apple devices using the excellent Apple Support App. If not already installed, the App can be downloaded from the App Store:

https://apps.apple.com/app/apple-support/id1130498044

4 replies
Question marked as Top-ranking reply

Dec 4, 2025 9:37 AM in response to david_nichol

david_nichol wrote:

Many thanks for replying Jonathan. I’ve since contacted ITVX who cannot see my account having the premium level added. I did this last weekend and would have expected this to be showing now, it is on the App on my iPad. They have said that this is not an issue for them and for me to take it up with Apple. I don’t appreciate being stuck in the middle here. In my mind the best solution is for Apple to refund me my subscription and then I can subscribed directly with ITVX on their website. Is this something you can arrange for me?


First, perhaps understand the Apple Support Community is a user-to-user technical forum. Contributors here are all end-users, just like you. Other than the site Moderators, Apple neither monitor nor participate here.


Be aware that App subscriptions purchased as an in-App purchase do not, necessarily, provide access to the service via other potential access methods - such as a SmartTV's equivalent App or via a web browser. By contrast, App subscriptions purchased externally to Apple's App Store (usually via the Service Provider's own website) that require you to create an account with the Service Provider (in this instance ITVX) - will be accessible from an associated App. Given your description, I believe that this is the pitfall that you may have encountered.


If this is indeed the case, your only recourse is cancel the in-App subscription - for Apps and associated subscriptions purchased via Apple, this being achievable via your iPad's subscription settings:

Settings > [Your Name / Apple Account] > Subscriptions > [Active] - tap the subscription to see available options


If you have purchased a subscription, when cancelled, the subscription and charging will terminate at the end of the current billing period - which, if monthly, will limit your exposure to further charging. Additional guidance can be found here:


To provide platform-independent access to the ITVX (or other service) subscription, sign-up directly via the Service Provider. You will need to create an account - with the Provider - which you will use with the various access methods (iPad or iPhone App, SmartTV App etc.) to access your subscribed services.


If you need to both cancel and seek refund for an erroneous in-App Service Subscription, you will need to seek assistance directly from Apple. You can contact the Support Team using the Support link at top-right or bottom-left of this page. Alternatively, you can initiate and manage your support cases from Apple devices using the excellent Apple Support App. If not already installed, the App can be downloaded from the App Store:

https://apps.apple.com/app/apple-support/id1130498044

Dec 4, 2025 4:34 AM in response to Johnathan Burger

Many thanks for replying Jonathan. I’ve since contacted ITVX who cannot see my account having the premium level added. I did this last weekend and would have expected this to be showing now, it is on the App on my iPad. They have said that this is not an issue for them and for me to take it up with Apple. I don’t appreciate being stuck in the middle here. In my mind the best solution is for Apple to refund me my subscription and then I can subscribed directly with ITVX on their website. Is this something you can arrange for me?

ITVX premium purchased through Apple works only on iPad

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