Disable Peacock ads within the Apple TV app

Can I disable all the Peacock ads within the Apple TV App? I don't want to sign up for Peacock and it's filling up the whole interface with spam. The whole reason I pay a premium for Apple One is so I don't have to get inundated with ads like this.

Posted on Jan 2, 2026 12:30 AM

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Posted on Jan 2, 2026 2:19 PM

Change your location to Apple TV instead of the Home tab that you are currently viewing and the only thing you will see is what you can watch for free with the Apple TV/Apple One subscription. The Home tab shows content for other services that may require a subscription and you will also see those ads, including the free trial episodes for other services. I use the Apple TV tab and don't ever see a single ad in the UI other than for the shows that I can watch for free with the service. The Peacock ad you referenced does not appear there either.

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Question marked as Top-ranking reply

Jan 2, 2026 2:19 PM in response to RollFizzlebeef

Change your location to Apple TV instead of the Home tab that you are currently viewing and the only thing you will see is what you can watch for free with the Apple TV/Apple One subscription. The Home tab shows content for other services that may require a subscription and you will also see those ads, including the free trial episodes for other services. I use the Apple TV tab and don't ever see a single ad in the UI other than for the shows that I can watch for free with the service. The Peacock ad you referenced does not appear there either.

Jan 5, 2026 8:09 AM in response to steven taylor

steven taylor wrote:

Found this thread due to the same frustration. I’m so tired of these ads and agree that it’s very un-Applelike and rather annoying.

Then after coming here and reading the posts you realized you were using the Home tab instead of the Apple TV tab and changed it. Now you do not see any Peacock ads, is that correct ?


I have never seen a single Peacock ad using the Apple TV tab and that only displays the content included in the subscription. Using the Home tab, you certainly will see other content that is not included in the Apple TV subscription including ads for content that you would need to pay extra for.

Jan 9, 2026 6:12 PM in response to Alexskills

Alexskills wrote:
I don’t understand the top reply - any more details?

The Home tab is for content that you may or may not have a subscription to view the content presented there. You will see Channels such as those from Paramount+, Starz, MGM+, etc, along with promotional content for free trials to these services or the ability to view a few of their episodes. The Top Shelf where the Peacock subscription is seen also shows content for other services that would require a subscription.


To view your Apple TV shows and only the content that is included with your Apple TV subscription, then you should be using the Apple TV tab. You will not see ads for content that you cannot watch including the Peacock subscription when using this tab. As you can see in each of the screen shots posted where the Peacock subscription is visible, it is when the Home tab is selected.


How you navigate between the Home tab, Apple TV tab, or other locations such as your Library, MLS or Store, depends on what device you are using. On the Mac it is in the sidebar, the iPhone shows it on the bottom of the screen in the Tab bar, and when viewing the app on a TV you navigate to the menus by clicking the Back button as seen in the screenshot.


Choose the Apple TV tab and your problem is solved. Once chosen, your selection will persist between restarts and you will not revert back to the Home tab where those Peacock ads have been seen, or for any other content not available in your Apple TV subscription, unless you make the decision to select the Home tab yourself.

Jan 2, 2026 9:54 AM in response to RollFizzlebeef

The Apple One subscription does not include an ad-free Peacock subscription at all. It includes Apple TV+, Apple Music, Apple Arcade, and additional iCloud storage. With that said there is a bundle subscription for Peacock for anyone that has Apple TV+/Apple One and there are 2 choices to get Peacock Premium (with ads) and Peacock Premium+ (without ads) at a reduced rate. You can cancel that bundle that you apparently signed up for that includes Peacock and return to the standard Apple One subscription where there are no ads using the Apple TV+ programming.


If you don't have a need for the other services included with Apple One, then you may be better off with just the Apple TV+ subscription that will save you money.


You can still bundle the Apple TV+ subscription and Peacock with either the Peacock plan that includes ads for $14.99 or the Apple TV+ subscription and the Peacock plan without ads for $19.99. That compares to the standalone subscription of Apple TV+ without Peacock for $12.99.

Jan 3, 2026 8:11 AM in response to RollFizzlebeef

As much as you and others may want to disable ads you cannot. It’s the same for users who want to disable the constant notifications that updates are available. Apple has been in the ad business for years now, hawking their services and products. And other platforms are even worse. Unfortunately there’s nothing you can do and nowhere else to go. We’re all in the same boat.

Jan 9, 2026 6:07 PM in response to Mac Jim ID

I was aware of that before I got here. But that's a step backwards in terms of usability. 


What's nice about the Home tab is that it allows one to see the shows in your watch lists across your various connected services.  So yes, I can avoid a formerly useful tab to not be annoyed by an ad for a service that I don't want and can't dismiss. But then I have to go to each individual service to decide what to watch (AppleTV, HBO, Hulu, etc.). First world problem I realize but annoying all the same.

Jan 4, 2026 3:37 PM in response to RollFizzlebeef

Found this thread due to the same frustration. I’m so tired of these ads and agree that it’s very un-Applelike and rather annoying.


Prior to googling and finding this thread, I asked Siri (on my AppleTV) “how do I turn off the Peacock ads on my AppleTV?”


Siri didn’t answer the question, just went ahead and turned the TV off. In hindsight, this is a perfect encapsulation of the current state of Siri. Come on Apple – please do better with both.

Jan 9, 2026 6:26 PM in response to steven taylor

steven taylor wrote:

I was aware of that before I got here. But that's a step backwards in terms of usability. 

What's nice about the Home tab is that it allows one to see the shows in your watch lists across your various connected services.  So yes, I can avoid a formerly useful tab to not be annoyed by an ad for a service that I don't want and can't dismiss. But then I have to go to each individual service to decide what to watch (AppleTV, HBO, Hulu, etc.). First world problem I realize but annoying all the same.

Then you are well aware that the Home tab has always displayed content that you may not be able to watch. Is the Peacock ad any different than promoting a show that you are not able to watch unless you pay for a subscription? The has always been the case with the Home tab.

Disable Peacock ads within the Apple TV app

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