Why do apps now require subscriptions, causing financial strain and emotional distress for users?

Why is it that every app now wants a subscription. I can not afford that. Its sad! I have used the apps for speech therapy and also for my grandchildren. Its just too much. My granddaughter started to cry because her favorite apps with Mickey and Marsha and the Bear were acting differently and asking for subscription with every button she pressed.




[Re-Titled by Moderator]

Original Title: Everything has a subscription

iPad Pro, iPadOS 26

Posted on Feb 25, 2026 7:59 AM

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Posted on Feb 25, 2026 9:03 AM

Developers of the apps can decide if and how they may want compensation for writing and supporting an app. Some apps are truly 100% free. Some have in-app purchase or subscriptions which offer extra features. Some apps may have trial subscriptions and after the trial is over you will have to pay to use the app. Apple does not control this, the developers do. If you wish to, you can provide feedback to a developer by clicking here.


If a big media distributor is involved they have to pay the content developers (e.g., musicians, actors, etc.). Few are the kind to distribute items for free. You may have been using a free trial to let you test the content but that trial has now ended and you will have to pay to see the content. If you do not want to do that then I can recommend your local public library which has a lot of content at no direct cost to you. Some even have streaming content.

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Question marked as Top-ranking reply

Feb 25, 2026 9:03 AM in response to Kathleendavis8

Developers of the apps can decide if and how they may want compensation for writing and supporting an app. Some apps are truly 100% free. Some have in-app purchase or subscriptions which offer extra features. Some apps may have trial subscriptions and after the trial is over you will have to pay to use the app. Apple does not control this, the developers do. If you wish to, you can provide feedback to a developer by clicking here.


If a big media distributor is involved they have to pay the content developers (e.g., musicians, actors, etc.). Few are the kind to distribute items for free. You may have been using a free trial to let you test the content but that trial has now ended and you will have to pay to see the content. If you do not want to do that then I can recommend your local public library which has a lot of content at no direct cost to you. Some even have streaming content.

Feb 25, 2026 8:27 AM in response to Kathleendavis8

Requirements for subscriptions are up to the developers of said apps.


Developers are real people and need to make a living off of their apps so subscriptions for added features are a way to do that. They can't devote hours upon hours of their time to developing and maintaining an App and not get any income off of it. It's simply not a sustainable model. It takes, time, resources and money to develop and maintain apps.


If they have locked some previously free features behind a subscription now, you would need to talk to the app developer about that. Apple has no control over what the app developers do with their apps as long as they abide by the App Store regulations and terms.


click here ➜ How to contact an App Developer - Apple Support


I doubt Disney apps and other games with Marsha and the Bear have just now started to do this. Probably and more likely is you or your granddaughter had not noticed they had certain features behind subscriptions until now when you tried to use them.

Feb 25, 2026 10:51 PM in response to Kathleendavis8

Apps require in-app purchases and subscriptions because the developers have found that that they can get away with these pricing models.


Many years ago, it was common for smartphone and tablet apps to cost a small amount of money up front - but then to have no ongoing charges afterwards. Many casual game developers even provided existing customers with new levels for free. Now, it seems as if most developers prefer to offer “free” apps that are like arcade games stocked with functionality locked away behind subscriptions, or artificial consumables, that cost real money. Instead of paying once, you pay and pay and pay.


You can probably “thank” Adobe for the current popularity of subscriptions (rental). They were one of the first - if not the first - high-profile vendors to switch their main desktop applications to subscription (rental) only.

Feb 26, 2026 5:57 AM in response to Servant of Cats

Exactly. Thank you for a very mature approach then to act like I am an idiot that didn’t know people have to make a living. It used to be that the apps that you would try out were called “……lite” and then if you liked the app and it worked well for your business, then you can purchase the app. Then what happened is that if Apple system upgraded and the developer could not afford to update the operating system of their app then the app was discontinued and so say good bye to my purchase. App was gone. There has to be a better way for the consumers that work hard and have to make a living too.

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Why do apps now require subscriptions, causing financial strain and emotional distress for users?

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