Many developers of perfectly good apps choose not to put their products on the App Store for various reasons.
The following 2 batches of text tell you what the App Store does and does not "guarantee" and also what a developer has to pay to get their product on it.
What it means to be on the App Store.
No, an app being available on the Apple App Store is not a full guarantee of its quality.
While Apple enforces some of the strictest curation and review standards in the tech industry, the approval process sets a baseline floor for compliance and security, not a gold-standard seal of excellence for every application.
What App Store Approval Does Guarantee
When an app is accepted onto the App Store, it means it has passed automated safety scans and basic manual review checks to verify that:
- Basic Functionality: The app opens and functions without immediate, repeatable crashes or severe structural bugs.
- Security & Malware Filtering: It does not contain known malicious code, unauthorized device access, or hidden exploit vectors.
- Privacy Compliance: It includes a privacy policy and asks permission before accessing sensitive hardware (camera, microphone, location, or contacts).
- Content & Legal Standards: It doesn't violate copyright, contain illegal material, or use unauthorized payment systems.
What App Store Approval Does NOT Guarantee
Apple’s review team checks millions of app submissions and updates annually. Because reviewers spend only a brief amount of time inspecting each build, approval does not guarantee:
- Long-Term Performance & Polish: An app might run smoothly during a quick 2-minute test but exhibit deep memory leaks, stuttering animations, or unexpected crashes during extended use.
- Absence of Bad Design or Utility: An app can have a clunky, confusing, or ugly user interface and still pass review as long as it isn't broken.
- Fair Pricing or Predatory Subscriptions: While Apple regulates billing flows, some approved apps use aggressive dark patterns, overpriced weekly subscriptions, or pushy paywalls immediately upon opening.
- Ongoing Developer Maintenance: An app that was high quality when approved three years ago may become abandonware, losing compatibility with newer iOS or macOS releases over time.
How to Evaluate App Quality Yourself
Rather than relying solely on the App Store badge, evaluate an app using these practical signals:
Evaluation SignalWhat to Look ForRatings & Written ReviewsLook past the overall average rating and read recent 2- and 3-star reviews for recurring complaints about bugs, battery drain, or hidden costs.Update HistoryCheck the "Version History" section on the App Store page. Regular updates indicate an active developer who maintains and optimizes their software.Developer ReputationTap the developer’s name to see their other published software or visit their external website to check for clear documentation and support channels.App Privacy DetailsReview the "App Privacy" section to see whether the app collects excessive data unrelated to its core function.
Payment to the App Store
To distribute an app on the Apple App Store, developers pay a combination of upfront membership fees and ongoing commissions.
1. The Membership Fee (Access Cost)
To publish apps on the App Store (or use TestFlight for public beta testing), developers must enroll in the Apple Developer Program.
- Annual Cost: $99 USD per year (charged in local currency).
- Per-App Limits: None. One $99/year account covers an unlimited number of apps and app updates.
- Individual vs. Organization: The fee is the same whether registering as an individual developer or an organization/company.
- Fee Waivers: Non-profit organizations, accredited educational institutions, and government entities can apply to have the $99 annual fee waived entirely.
(Note: There is also an Apple Developer Enterprise Program for $299 USD/year, but this is strictly for large businesses distributing internal apps directly to employees—it is not for publishing on the public App Store).
2. App Store Commissions (Revenue Share)
In addition to the membership fee, Apple takes a cut of sales generated through digital purchases inside the app:
Revenue TypeApple’s Commission RatePaid Apps & In-App Purchases30% (Standard rate)Small Business Program15% (For developers making under $1M/year in revenue)Subscriptions (Year 1)30%Subscriptions (Year 2+)15% (After a subscriber maintains an active plan for 1 year)Physical Goods & Services0% (Apps like Uber, Airbnb, or Amazon selling physical goods or real-world services pay no commission to Apple)
Summary
- Free Apps (no in-app purchases): Exactly $99/year total.
- Monetized Apps (digital goods/subscriptions): $99/year + 15% to 30% of total digital sales.