this is a very strange logic tbh, would the sales person hapilly accept payment from an under 16 let alone a child presenting a credit card? even though the perant/guardian had openned the door, beckonned the child in into the store and was browsing close by. perhaps
No, of course not, it would be illigal let alone immoral to do so without further checks. so would would support the seruptitiously swiping of the card out site of the perant/guadian and the child knowing the pin as 'fair game'?
kids have no real idea of cost let alone value, to make an example, i was with my 7 year old neice, she asked for an item from the shop window. it was a peice of tat that would not last a few minutes, as children do she raised cain. So she was told 'i have no money', to which she replied "thats easy, you can just go to the hole in the wall and get some more".
even stating in large bold text the item costs in real money a child will rarely understand this, they have no concept in relation as we can not conceive the vastness of the universe as adults, we just know it is bigger than Russia or Australiabeven put together.
Apple are not innocent they well know the issue and the hardship caused to their clients 'ignorance'. you could argue Apple is not responsible for such ignorance or their own lack of care (not passing judgement here), if so then have any sort of password in place?
tbph Apple having such a squeaky clean business and quality image it makes no sense to me to allow this activity to continue without at least offering the choice of a one time purchase or the time limit option allowing multi-purchasses after having entered your password.
Currently this is very simular to XBOX LIVE, they sometimes offer a 2 day Gold pass for a £1, as with Apple the only way to pay is credit card, the only way to cancel is to phone immediately (assuming you are aware) or cancel te card and get a new one issued - who needs that inconvenience and why should they when dealing with reputable companies?
this happened to my freind he did so for his grandsons thinking a pound for some peace and quiet was well worth it, who then added DLC maps, several games and it cost £280. You purchase points for so much, then buy with the points removing any association with real money, kids play monopoly or cards with tokens, so why would they think otherwise than free?
companies operating like this do so legally maybe, but should look hard at their moral compasses, it has taken a long time for the general public to embrace online transactions, this type of sales could easily deflate that fragile confidence.