Add me to your list of problem with my iTV4 ... similarly, all worked well until yesterday when I wanted to watch a rented movie ... the spinning wheel just kept on and on ... even had comment that it would take 9 hours and minutes to access my newly purchased movie. Also noted that with my attempts to make it work, a few of those times when I hit the movie to play, after some wheel-of-misfortune time, the movie would start ... but it played only for a few seconds before it froze and never would continue to play - Wheels kept on turning ... also, noted same problem when I attempted to test things out by way of accessing a new movie and hit the Preview button.. I did same thing, played for a few seconds before freezing ... I Reset and unplugged for some time ... after some wasted time reentering my Apple ID, etc, nothing different ... in fact, as noted by others, it really got to the point that where there should have been movie posters, etc ... it was blank, blank, blank ... just the tittles. Anyway, ended my frustration by reverting to using an older iTV and all is fine now ... Apple Movies, Netflix, etc ... it works. I am tempted to go ahead and do a RESTORE .... in fact, I did try it, but screen said it would take approximately 3 hours, plus doing so ...frustrating ... and certainly don’t want to waste more time given that apparently others here have even tried a Restore operation with no success to fixing it ... so, I may give Apple a quick jingle ... meanwhile, I am hoping they read this support page’s many complaints and fix the issue, if indeed it is a problem from their end ...or whatever... It’s not server issue in that the switch to older iTV3 works fine. So, let me join others who tend to think it is an iTV4 issue from Apple’s end.