I was waiting to see if the original poster was still intent on going through with it, since it's (a) lot of work, and (b) an unsupported configuration. Unless he's using > 4GB of memory I'm not sure why he needs the 64 bit version of Win7 (there's even less reason to run 64-bit Windows as a VM). I'm not prepared to assume the responsiblity of solving any/all current and future problems he may run into, especially if this is for "work" and not a hobby-level, "I just want Win7-64bit" situation. If he's reading this and wants to proceed -
The Jowie page, while workable, requires a more steps (i.e. even more work); plus, the screenshots used are from an earlier release of imgburn, which has different options from the current version, and if the original poster needs that much handholding he could be put off.
Win7 AIK is "needed" because of the oscdimg.exe that is included. It is the "official Microsoft sanctioned" way of generating Windows ISO images. It's a one-line command that outputs an ISO image file once you have the Win7 disc in the drive, no need to muck about checking/unchecking boxes etc., and running the risk of burning coasters (since there's no way of knowing whether your output works until you actually run it, and imgburn has too many ways of messing up when you don't know what you're doing).
There are alternate "direct" sources for oscdimg.exe, which are smaller downloads than Win7 AIK
http://www.microsoft.com/downloads/en/details.aspx?FamilyID=696dd665-9f76-4177-a 811-39c26d3b3b34&displaylang=en , but I'm a little chary of "programs sourced from unidentified hosts", even though I'm certain most of them are just being helpful and are not malicious (have you read Ken Thompson's Reflections on Trusting Trust -
http://cm.bell-labs.com/who/ken/trust.html )
If the original poster (or anyone else reading) is interested, either the jowie.com method can be used, if you are averse to a command line or have poor download bandwidth, or you can get oscdimg.exe (however you choose to do so) and execute:
oscdimg -n -m -bd:\boot\etfsboot.com d:\ c:\iso\win7dvd.iso
assuming oscdimg.exe is in your path (or your current directory), and you've created a directory c:\iso
Incidentally, after getting 64-bit Win7 installed your problems aren't over yet, because Boot Camp will refuse to install the 64 bit version on your "unsupported" machine. There is a workaround (see my post in the thread
http://discussions.apple.com/thread.jspa?threadID=2589967&tstart=0 ) but I do not know if there will be a future release of Boot Camp that would defeat this.