I have both a Kindle and an iPad. For general use, I prefer the Kindle as a reader, but the iPad has some great benefits. Thinking as JUST an ereader...
Pro Kindle
Lighter - read an iPad while holding it in one hand while riding the subway - if you say you can you are lying.
Easier on the eyes - it really is easier on the eyes to read the Kindle
Battery lasts forever - I read about a book a week on my kindle, and charge it twice a month, maybe, at most. I took my Kindle on a weeklong trip late in 2010 and did not bring my charger, and made it home with plenty of battery to spare.
Can read it outside in the sun - very little glare though it does get washed out in bright direct sun
Pro iPad
Not Just Kindle, but can run Kindle, iBook, nook app, etc. It can read WAY more options and type of books than the Kindle.
You "can" read it in the dark, just not for very long before you get eyestrain.
All that said, I read 98% of my ebook reading on my Kindle