Time for me to eat claim chowder: my 2011 13" MBP i7 is running relatively cool and quiet.
Since I was starting to read conflicting reports - and I had a fair bit of time left within Apple's return policy - I decided to give the new 13" a fair shake and put it under truly identical conditions to my 2010 MBP: stick in the same SSD drive, place it in the same desk location as my 2010 version, and connect it to my 27" LED Cinema Display (which requires that the MBP drive a 2560 x 1440 display, for those who aren't familiar with the specs).
Then, I let the computer sit overnight so Spotlight could finish indexing, and I open/closed a host of apps so that caches could rebuild. Then I set the computer to my standard use: four open Spaces, and run Safari, iTunes, Scrivener, Adium, Pandora, Mail, and OmniFocus concurrently. I then set to work as I usually do, including breaks to view videos on YouTube, Vimeo, and TED.
In my general use, I'm seeing 45°C and fan RPMs are staying just under 2000. In short... pretty much the exact same as my old 2010 MBP. It was warming up to around 76° when I ran 1080p YouTube videos in full screen (at 2560x1440), but the fan didn't ramp up - though I imagine it would have if I'd been looking at something longer than an 8-minute clip. But, even my 2010 MBP did at that point.
Long story made short: If you're seeing heat/fan spikes, keep on using your system for a bit to let Spotlight finish indexing (the mdworker process is notoriously CPU intensive), let your system caches build, and things will probably calm down after a while. Also, do what other users have done and make sure you don't have some errant runaway process taking over your CPU.
Ultimately, I'm glad I had the patience to keep working with the 13" MBP i7... because now it's fine. 🙂