URGENT MESSAGE TO APPLE:
(1) I want to buy a new MBPro, but reading these posts is not at all encouraging.
(2) Some have suggested simply returning and swapping for new. It's great that Apple is allowing folks to exchange lemons for oranges, no questions asked, but the very idea of "lemons among the oranges" in Apple Stores isn't encouraging either.
(3) I wasn't planning to have to pay Apple's Premium prices to revert to popping open my shiny new toy (as some have suggested here) in order to clean up what sounds like a potentially sloppy manufacturing Q/A problem and/or a poor heat/cooling design problem.
(4) Some have suggested their solution to what appears to be a real concern with the new MVP is to screw around with the software that implements the feedback look that controls the fans. GREAT. You pay a premium for a Rolls-Royce. Then you go opening up the transmission a week after taking delivery to clean sand out of the gears on your new Rolls. So you may be a great mechanic, but I'm not convinced that your new mod will keep your chips cool.....which is the most important end game here. Besides, although it's great to be able to hammer out new code and amaze the guys, it ain't cool to break down a Rolls in the front yard.
(5) Some posters here are concerned with fan noise. The bitter truth is that these ultra-thin, high-performance laptops have to move a lot of heat off those new high-performance chips....else they will cook themselves in thermal runaway and fail fail fail. ZAP

So, it's either blow a lot of air thru the enclosure AND throwing off heat by conducting it through that pretty aluminum lap cooker......or kiss those chips goodbye. I do not envy the hardware design engineers at Apple, because they are faced with huge challenges, many of which are caused by Apple's ultra snazzy cabinet designs. While they look great, they must be a ***** to cool.
THE BOTTOM LINE HERE IS THAT I REALLY HOPE AND PRAY THAT SOMEONE AT APPLE IS LOOKING AT THESE POSTS, AND THAT SOMEONE AT APPLE IN ENGINEERING IS LOOKING AT ADDRESSING (1) HARDWARE MANUFACTURING Q/A; AND, (2) MAKING THE MBP THERMAL DESIGN A BIT MORE ROBUST THAN IT SOUNDS TO BE, HAVING COMPLETED READING SEVERAL PAGES OF THESE POSTS, here in only the second week after these puppies hit the market.
I AM A DEDICATED APPLE CUSTOMER, BUT RIGHT NOW I WOULDN'T TOUCH ONE OF THESE MBP'S WITH A TEN FOOT POLE.