I received "It's performing as expected" as the short and final answer from Apple's engineers on this matter. That was after a short odyssey in trying to resolve my disappointment in hearing a constant, fan like, noise from my my new, 2011, MBP 15" (MC723LL/A) in a quiet office. First, I called Apple Support and the rep had me reset the SMC and PRAM. The support rep showed concern and tried to help, but the resets did not resolve the noise that I later localized to the hard drive. The rep suggested taking the laptop to a local Apple Authorized Repair Center and I did. I emphasized that the tech needed to listen to my laptop in a quiet environment before leaving it. I picked it up, after several days, with the issue unresolved. I checked it before leaving the store and could still hear the noise. I called attention to the noise and the tech said even if he could hear it he couldn't do anything because MBP passed all the diagnostic tests. He told me to call Apple Support and arrange for it to be sent in. I did that. I dutifully backed everything up, cloned the OS and BootCamp partitions, and sent it off. The turnaround time was very quick, but the only thing that changed was that it came back with a clean install of OS X. I called back and spoke with the same tech that arranged the shipping to the Apple Repair Center and reported that the noise issue was still unresolved. I attempted to record the noise from two different digital cameras, but the built-in mics produced too much distortion. Finally, I captured it using a Zoom H2 digital recorder. I put the mic on the right side of the laptop (hard drive location), next I put the recorder 1" to the right of the laptop. I rested my palm on the right (which dampened the sound), then took it off. I did that a couple of times. Then I put the MBP to sleep and woke it up a couple of times. I repeated the same procedure with the recorder positioned about a foot away from the laptop. I checked the MP3 recording and the difference was unmistakable. I emailed it to the Apple Support Rep and that's when I got the reply above. I have since replaced the stock Toshiba 750GB (MK7559GSXF) with a Hitachi 160GB, and lastly with a Western Digital Scorpio Black 750GB. The noise is noticeable in a quiet room from all of them. A SSD would likely fix this issue, but the cost is too prohibitive. I'll leave the Scorpio in because I've realized a definite improvement in performance with little difference in temperature. I've listened to one friend's 2010 13" MBP and another's 2010 15" MBP and neither make this noise when idle, before logging in, surfing, or checking email. I'll live with the annoyance when I'm in a quiet environment, but I don't believe a sound like this should present in a machine of this caliber and expense. Other thoughts: All of the drives I tried were secure. However, there is uninsulated, open, space between the top of the hard drive and the palm rest. My guess is that the aluminum acts as a good sound conductor. I hope this saves some time and frustration for the next person who approaches Apple Support with this issue.