Can I use a brand name for Company name on the appstore?

Hi!

Is it possible (allowed) to use a brand name instead of a Company name on the appstore?

We are a small IT company specializing in IT support. However, we have created a brand of iPhone apps for kids as well. We do not want our company name, which is well known and associated with something else in the IT world, to show up in the appstore. At least not as owner of the app (I guess app developer would be ok). Can we instead put in the "brand name" of our line of iPhone apps?

The company signing the contract with Apple will still be our registered, legal entity. It is just the name above the app name on the Appstore we want to different.

Thanks,

/patrick