Okay, I get what you're talking about now. And I think there is a partial solution.
So, specifically, from a Mac, in Finder, if you browse for network file shares, it will search for "The WIndows way" of advertising shares, and also for "The Mac way", which is Bonjour. The Finder window will display things that it finds, and will assign an icon based on how it found it and what else it can learn about it.
Thus, ordinary Windows machines that publish shares will show up as an icon representing a kinda generic looking computer monitor, with a substantially blue screen (what you call the BSOD, and probably more than a little bit of humor on their part).
The shares that Finder finds that are from Apple gear will get a different icon --- quite often the exact piece of equipment that is indeed publishing the share. For example an iMac, Mac Pro, laptop, TimeCapsule, etc.
So, what you want (I gather) is for Finder to choose a different icon for some of your shares, by using Bonjour on those machines to advertise itself as being a specific Apple piece of gear.
If I've got this right, then here's what I am able to do in my realm. I've got Bonjour installed on my WinXP machine, such that it has added the Bonjour control panel to the control panels. Exactly which Apple piece I installed which did that is a bit of a mystery, and is talked about in another thread today.
On that control panel is a checkbox to "Advertise shared folders using Bonjour". With that enabled, and actually having a share to begin with (kinda important!), when I browse the network from Finder on my Mac machine, the icon has gloriously changed to look like an iMac.
That may not be ideal, since you wanted an Xserve icon, but we're getting close.
I believe you could get more control by running a persistent instance of the dns-sd program on the Windows machine (with the -R option to register a service), and give it more info about what type of machine to spoof. I'm not sure though, and this would need more experiments.
Cheers,
-Rick