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APPLE - GIVE US OUR MONEY BACK!!!!!

This is not a Final Cut Pro piece of editing software.


This is iMovie with some enhanced features, hence the ability to import older iMovie projects,

but not Final Cut Pro projects.


I HAVE SPENT THE ENTIRE DAY BEING BOUNCED AROUND FROM THE APP STORE PEOPLE,

TO THE ITUNES PEOPLE TO THE FINAL CUT PEOPLE.


Each time they tell me another department handles what I need to have done.


When you misrepresent a product as poorly as this, people will not stand for it.


This is a joke of a "pro" app and Apple should stand up and take the punch to the stomach.


Apple you built your rep on making great products, maybe this one made sense somewhere in the

test labs, but in real life it leaves millions of professional editors who rely on FCP everyday to make a

living.


Take FCP 7, add in 64bit and I'll give you $300. Keep everything else the same for all I care, but this

app (FCPX) is completely useless for any form of professional editing.

Posted on Jun 21, 2011 6:02 PM

Reply
247 replies

Jun 21, 2011 8:32 PM in response to Dan Hyman

i think that everyone who is upset by this "upgrade" to fcp should click this link and ask for your money back:


http://www.apple.com/support/mac/app-store/contact.html?form=account&topic=MacAp pStoreAccountandBilling#


i know that the app store's terms of use state that all sales are final and apple will most likely not refund our money but i think it makes an important statement. if apple wants to call something fcp x, it should be an upgrade to fcp, not to imovie. this seems to me to be a misrepresentation of what the product is supposed to be.

Jun 21, 2011 9:18 PM in response to Andrew G.

Andrew G. wrote:


I guess I can buy that analogy. My real concern is that I'm not sure I can trust Apple to committing the time and resources that could make FCPX a viable platform in the future. I'm more than happy to fiddle with the new interface and wait for the features I need, but it makes me nervous to wait for new features when I don't know if they're coming.


The real question in my mind is whether Apple is committed to making an industry-standard piece of software, or whether they're committed to oversimplifying the interface to make it more friendly to iLife users.

This is exactly my concern too. I will admit, I'm just getting out of college and looking to enter the video production world. I've worked only with FCP7 so far and enjoyed using it, but given my rookie nature a lot of the work I did in FCP7, didn't require all of the advanced pro features that it offered. In fact, the work I did on my own, could of probably been enhanced greatly in FCPX.


However, as I transition to the working world and (hopefully) land a job on a more professional level and build my skillset, will I be missing these features? There's a goo chance I wouldn't be doing the work on my own machine though any way and could be working with completely different software.


I agree with being ok to re-learn a little bit and be prepared for a new look at NLE if Apple is going to listen to feedback and constantly improve, but if Apple is using FCPX as a way to bow out of the professional market and create a new prosumer level product, I'm not so sure if I want to go that route...


Decisions...maybe I'll wait on it.

Jun 21, 2011 9:19 PM in response to quique

quique wrote:


I think it has paid off. I believe we’re inthe same lines with this transition. Might be hard at the beginning, but itwill pay off in the not to far future, and it is better to be there from thestart, you’ll be ahead.


Very thoughtful post and spot on. What's boggling to me is that so many "Pro's" rushed out on a $300 program before reading even the most rudimentary of reviews. How hard is it to wait at least a few hours for the initial reviews? Personally if I was a "Pro" and was so haphazard in my purchasing I wouldn't be advertising my lack of basic common sense on Internet forums!

I mean if FCP 7 was set to expire at midnight or something I could understand the sense of urgency - but it's not. Were talking about an optional update here, and people are acting like the first version of a total rewrite of a product is the end of the world. Hyperbole doesn't even begin to touch it...

Jun 21, 2011 9:21 PM in response to Andrew G.

Andrew G. wrote:


I guess I can buy that analogy. My real concern is that I'm not sure I can trust Apple to committing the time and resources that could make FCPX a viable platform in the future.


Really? That's your concern? They spent three years doing a total re-write, laying the foundation for a totally new vision of video editing and you think that they are just going to stop with this release?


That doesn't even make sense! Can we collectively back away from the ledge and breathe a little?

Jun 21, 2011 9:38 PM in response to NezihSavaskan

RedHavoc wrote:


Please, please, please stop repeating your smug babble. If you haven't got any genuinely useful support to offer then "ssshhh!!" ;-)


Why is what I post "smug babble"? Because I refuse to buy into "the sky is falling" negative hysteria? Nice.


How about taking a look at this: http://www.larryjordan.biz/app_bin/wordpress/archives/1505


Pay particular attention to the "FCP 7 IS NOT DEAD" section. I'm sure he bolded it for a reason 😉


If it doesn't work for you now, don't buy it. If you bought it prematurely, stop being embarrassed and get a refund. But enough of the hysterics already...

Jun 21, 2011 9:46 PM in response to Eric Eskam

Eric, I really liked the article you posted.


Im still not certain yet, considering me just entering the field as opposed to people doing it longer than I, but it certainly pushed me in the direction of FOR rather than against. The fact that any editing work I do on my own uses AVCHD and can seriously benefit from its native support and the fact that the 8GB of ram on my MacBook Pro will actually get used, is a big plus....


I can understand why Red and serveral other pros (as I mentioned doing stuff longer than I) would get ****** though. It's definitely a huge paradigm shift from what I can round up. If pros bought it thinking it was the next upgrade, it could be very misleading.


I like the analogy between OS9 and OSX, in a way its an upgrade. Or at least, Apple sees it to be. However, its done in a non-linear fashion. Not saying its addition by subtraction, but its just not the next iteration, definitely something new.

Jun 21, 2011 9:47 PM in response to NezihSavaskan

Quicktime 7 to Quicktime X was the prelude to this.


Looks cooler, but a lot less functionality.


Same thing here.


Just imagine if the new FCP was FCP 7 with

64 bit and a few more tricks, and not this.


People would be on here saying how fast

render times were and how revolutionary the new

FCP (8) was... instead, there's are 1,000's of people

who are now afraid the FCP 7 platform is going to

get faded into the night within the next couple of

years and lose support. I know I am.

Jun 21, 2011 9:51 PM in response to Eric Eskam

I'm breathing just fine. The truth is that FCP7 is adequate for now, but it's been showing its age for a long time. And although I have no doubt that more features will be making their way into FCPX, I can't get a good sense of who FCPX is for. If it's actually designed to be a functional replacement for Final Cut Studio, it's got a long, LONG way to go. In the meantime, editors who do need XML/OMF functionality, network shares, or accurate broadcast previews will either be stuck using an elderly, now-discontinued suite, or they'll do the sensible thing and switch to a different suite that already works and is still under active development. Honestly, sort of some miraculously-swift updates, I don't see how Apple can do anything now to stop this from happening.


So my question stands: who is Apple planning on selling this software to? From my perspective, FCPX looks like a killer replacement for Final Cut Express: a simplified, iMovie-like interface and a lower price point to appeal to a broader audience of editing enthusiasts rather than editing professionals. That would mesh with Apple's behavior towards pro apps in the past. Remember when they discontinued Shake and replaced it with… Motion? I'd be more willing to stand by FCPX if Apple was a little more communicative about its plans for future enhancements but they've been typically silent, and so here we all are, trading in rumors and hearsay.

Jun 21, 2011 10:19 PM in response to Dan Hyman

Dan Hyman wrote:


Just imagine if the new FCP was FCP 7 with

64 bit and a few more tricks, and not this.


That's the issue for Apple, though. FCP 7 was full of legacy code. It demanded a rewrite. Rewrites are non-trivial - if it was easy for Apple to throw a switch and "just" make FCP 7 64 bit, why wouldn't they have done it by now?

if you are Apple, what do you do? Limp along or do a revolutionary change and close the gap over time? If you've been an Apple user or follower for any amount of time, that they are following the later rather than the former should not really be a surprise.


Also, as was pointed out in the Larry Jordan blog, that Apple is distributing FCP X electronically should be a huge tipoff of their intention with updates.


It's 24 hours, folks. 18 months from now if FCP X is the same you'll be amply justified. I guess we will just have to agree to disagree and see how things play out. Very few people are going to make wholesale workflow changes within six months in any direction unless they have a good reason to. I believe much of the "danger" for Apple is being pretty overblown. Again, time will tell.


Anyway, I've said my peace - others have their opinions. We'll see in a few months who's right 🙂 Good night folks!

Jun 21, 2011 10:47 PM in response to Andrew G.

I agree with Andrew G: it's about trust. By now, I'm hoping the Final Cut developer team understands that the root of this outcry goes beyond growing pains or an adjustment difficulties to a new way of working. What is most important to me in the immediate future is that Apple express clearly their intentions towards the profesional market. Much of that market relies on their software and is now forced to consider alternatives.


Video format (HD, SD, etc) client monitoring and the ability to customize a workspace across multiple monitors are must-have functions for any present-day pro NLE. They are not "features" we can wonder about perhaps appearing in future upgrades. For many of us, tape ingest (logging and batch capture) and printing back to tape are also basic job requirements. OMF, EDL and (thanks to Apple) XML interchanges are not functions that should require third party applications... they are the very essence of an editor's work product, as much as a quicktime master file is. Project media management (handles and recompression, relinking, media-moving), scratch disk locations and access to network and shared storage are fundamental requirements as well. Apple needs to speak to the absence of these basic capabilities and it needs to do so very quickly.

Jun 22, 2011 12:16 AM in response to sanction23

If it is any consolation (and I know it wont be enough forsome) to those folk who are just entering the field and have doubts regardingApple’s commitment to the “Pros”, after 12+ years doing everyday criticalediting work in broadcast TV, I see nothing thus far that indicates to me thatApple is not serious with FCP X being “Pro” (most will se 4k just in paper). Onthe contrary, I think it refreshes the field and opens a lot of possibilitiesfor this field (video editing) that was stagnated the past several years.

This past decade we have gone through several criticaltransitions; analog to digital, linear to non-linear, few formats to thousandof formats, SD to HD, tape to tapeless, and none of these have been overnighttransitions without pains. We are “Pros”, and I would like to think I am “Pro”,because we have made these transitions happen regardless the many hurdles.Every one of these transitions, with all the pains, has been for the better andto tell the truth, quite exciting.

For me this refreshes my interest in a tool I have workedwith and enjoyed the past 10 years and I can’t wait to see all the things thisparadigm shift will bring. I believe this new version of FCP will accommodatemuch better the new technologies and trends emerging in the “Pro” world thanthe one we are leaving behind.

If there’s anything in the meanwhile this version cannothandle, I can rely on FCP7 just as I did yesterday and this morning.

Before going FCP we had gone non-linear with a $120,000proprietary solution. When I told my bosses we could do the same and much morewith a Mac and a new product that sold for $999 they thought I was joking, howcould I bring “toys”, non-professional “stuff” to critical everyday workflows. It’sdéjà vu all over again. As “Pros” we’ve been there, done that. It shouldn’t bea problem, we’re going to be much better with this tool, I am sure.

Lets help Apple fine tune and better this applicationinstead of going all hysterical and apocalyptical.

APPLE - GIVE US OUR MONEY BACK!!!!!

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