Itunes won't sync after upgrade to iOS 5
I've looked around here and most people are dealing with error codes and such but my upgrade appeared to go flawless. But when it was complete and the iPad 1 came up it had the folders I created post upgrade but none of the Apps. I checked iTunes and they're all there even the 78 books I had in iBooks but none of them are on the iPad. I've tried syncing several times, even done a complete restore but I can't seem to get the stuff from iTunes on my MacBook Pro to the iPad. Anyone have an idea? Am I missing something basic?
MacBook Pro, Mac OS X (10.7.2)